New Collection

Our new Loungewear Collection is a celebration of the goddess within every woman – a reminder that you deserve comfort, beauty & rituals that nourish your spirit.

Legacy Threads

A harmonious mix of Japanese textile finesse, Turkish craftsmanship mastery, and Emirati opulence. 

Our sets are made of Cupro, a material derived from cotton linter. 

This fiber undergoes a metamorphosis to get meticulously purified and transformed from pre-consumer waste into lustrous, regenerated cellulose fiber - to envelope you in a cocoon of elevated luxury.

Unveil Our Story

Indulge In Eco-Conscious Luxury With Our Resting Rituals Collection

At Chō, we unveil a new sensory experience that not only pampers you in unparalleled softness, but also embodies nature’s rebirth and transformation.

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The Promise Of An Elevated Resting Experience

Crafted with ecological responsibility in mind and employing circular textile practices, each piece reflects our unwavering commitment to zero-waste production. 

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A Gentle Touch on Your Skin

Our fabrics aren't just environmentally friendly; they're also designed with your well-being in mind. With moisture control features for healthier skin and hair, temperature regulation for comfort, and anti-static properties, our hypoallergenic bedding goes beyond aesthetics. Indulge in a protective haven with the promise of a blissful, comforting experience.

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